E-commerce is the use of Internet and the web to transact business however when we concentrate on digitally enabled commercial transactions between and among organizations and individuals involving info systems under the management of the agency it takes the form of e-business. People are transferring from a 3rd world standing to a more advanced status. The lifestyles of people are changing dramatically. For a country that was affected by internal conflicts for over half a century, the literacy rate is surprisingly high at 92 percent. This is another vital issue that makes eCommerce more than possible. These people are transferring towards a more technologically advanced lifestyle. Also the world impact of technology has made it possible for people to carry the entire internet literally in their palms. People can simply place an order online from their phone while they are travelling. Someone won’t be wealthy enough to own a automotive in this nation however they still place an order while travelling in a public transportation bus.
Every sort of business needs the exposure that the media can deliver, as I touched on in reason #5 “To Heighten Public Interest”, however what if one’s business is reaching the media, as a newswire, a publicist or a public policy group. The media is the most wired profession right this moment, since their essential product is information and they can get it more rapidly, cheaply and easily on-line. On-line press kits are becoming more and more frequent, since they work with the digital environment of more and more pressrooms. Digital images can be put in place without the stripping and taking pictures of the old pressrooms and digital text can be edited and outputted on tight deadlines. All these can be made available on an e-commerce resolution.
It’s quite true that the market has not been reached by the local players. In actual fact not even five percent of the market has been reached by all local players combined. Inside the reached market, round ten percent is covered by the international players. What this means is that although the international companies are not giving considerable effort to keep targeting the Sri Lankan market, they nonetheless have an impact on it. One reason for this trend may be the spreading of Sri Lankans who live throughout the world. These people have a worldwide presence in order that makes them to order products by means of internationally recognized eCommerce businesses to be sent to their friends and household again in Sri Lanka. This in turn gives exposure to the domestically residing people who then start continuing.
Personalization – E-commerce technologies permit personalization. Merchants can target their marketing messages to specific people by adjusting the message to a person’s name, interests and past purchases. The technology also permits customization. Merchants can change the product or service based on user’s preferences or prior behavior.
Other than that, as E-commerce is operating like a transaction with plastic money, you possibly can entice more clients or customers to purchase products or services from you. This plastic money acts like a game and people are more interested or keen to make consumption online. The sooner you can respond to your customers’ queries, the better on your business. Having an online chat feature on your business website will make it a lot easier to your E-Business to satisfy that need.
Online marketing permits e-commerce businesses to reach a larger target market more effectively. No longer are businesses marketing solely to the people who can drive to their stores; now, anyone who matches the target profile, anywhere in the world, can be targeted through effective online marketing techniques.
The market has not been reached in full because most of the internal players are beginners and have no sufficient funds to meet a bigger portion of the market. Other than the financial concerns, the local eCommerce businesses do not have enough experience to learn from and then adapt to new tactics. Despite lack of adaptation from the local eCommerce businesses, the customers do change their service providers. This is one of the indications that not all the customers are satisfied with simply one such service provider. It is not uncommon for nearly all Sri Lankan eCommerce businesses because they are indigenous and have no place to build a business model based upon. They can not simply copy the international businesses and their business models because the circumstances on the floor are not similar to what existed while the international players started their businesses.