In its simplest form e-commerce is the buying and selling of merchandise and services by businesses and consumers over the Internet. Potential customers need to see detailed descriptions and pictures about the merchandise they are considering purchasing. Since your customer won’t be able to really view the item, it is a good idea to provide as much data as possible. However, you need to be careful to not overwhelm your audience with a plethora of technical data. An excellent technique is to provide a further info or product specification page for each item.
Internet sales are increasing quickly as consumers take advantage of lower prices offer by wholesalers retailing their products. This trend is set to strengthen as web sites address consumer security and privacy concerns. Besides, with E-Commerce, your online store is reachable using smartphones and other mobile devices. This means that people should purchase your products from anywhere while on the move.
If one’s market is education, consider that the majority universities already offer Internet accesses to their students and most K-12’s will be on the Internet within the next few years. Books, athletic shoes, study courses, youth trend and anything else that would want to reach these overlapping markets needs to be on the WWW. Even with the coming of the commercial on-line services and their somewhat older populations there will be nothing but development in the percentage of the under 25 market that can be on-line.
An e-commerce answer for a business is the incorporation of all aspects of the business operation into an electronic format. Many well-established businesses have been selling on-line for years. For example, Dell Computers Corp., has been selling computers directly to end-users for years. Currently, Dell is selling excessive of 1 million dollars worth of computers everyday on the World Wide Web (WWW).
Personalization – E-commerce technologies permit personalization. Merchants can target their marketing messages to specific people by adjusting the message to a person’s name, interests and past purchases. The technology also permits customization. Merchants can change the product or service based on user’s preferences or prior behavior.
three. Consumer to Consumer (C2C) – It facilitates the online transaction of goods or services between two people. Though there is not any visible intermediary involved however the parties cannot perform the transactions without the platform which is provided by the online market maker corresponding to eBay.
This refers to any type of electronic transactions of merchandise or services that take place between the seller and the customer. By far, it is a very widespread type of E-Commerce. The consumer-to-consumer model allows two private actors to make a bargain. As a rule transactions here are realized by online auctions.